Work · Client
Red Bull
One relationship. Many briefs.
Winning 5
Football
Neymar Jr's Five
Football
Four2Score
Football
Shuttle Up
Badminton
Tlang Ruam
Urban Downhill
Support assignments Lead mandates Multi-property delivery
Red Bull
Football
Winning 5s
Neymar Jr's Five
Four2Score
Three identities. One continuing operating relationship.
A global property. An Indian competition journey.
City
Qualifiers
City
Winners
National
Final
World
Stage
Compact formats move players from local competition towards a National Final — and, where the global property provides it, a World Final opportunity.
Oneworld of Sports: ground-up delivery of the Indian competition.
Successive properties. Continuous delivery.
Winning 5s
2016–2017
Neymar Jr's Five
2020–2022
Four2Score
2023–2026
2016 → 2026
The football platform travelled.
23
Cities
2020–2026
Neymar Jr's Five → Four2Score
23-city footprint · India
Red Bull
Shuttle Up
Girls-only. Multi-city. National Final.
Same travelling principle. Different competition.
5Cities
Chennai
National Final
A girls-only badminton property delivered across five cities in 2022.
From city courts to National Final.
Operate
Compete
Conclude
Aizawl becomes
the racecourse.
2024 + 2025
An urban downhill race through a living city.
Tlang Ruam
Red Bull's urban downhill cycling race in Aizawl.
Not a closed sporting venue.
A high-speed course built through streets, stairs, ramps and the everyday fabric of the city.
Our cycling credentials?
None.
And that may have helped.
We had conventions to learn — but none to unlearn.
The race around the course.
Not the course around the race.
2024
2025
Study the city. Build the race.
Learn Adapt Deliver
The sport changed. The operating instinct didn't.
Football
Continuity
Shuttle Up
Coordination
Tlang Ruam
Adaptability
2016 → 2026
A decade of assignments across changing briefs, properties, sports and cities.
Oneworld of Sports × Red Bull