Oneworld of Sports · Work
Sport. Built to move.
A portfolio of sporting systems designed, operated, activated and scaled in the real world.
2007
Founded
Oneworld of Sports was founded to create competitive sport for non-professionals inside the corporate environment.
From
“Let’s organise a tournament.”
To
“Let’s build a sports property.”
Formats that travel across cities + seasons
Sport, logistics and event-day delivery
Strategy, formats and property thinking
The output is not just an event.
It is a repeatable sporting system.
Format the idea
Make it work
Bring people in
Make it travel
One operating logic. Different sports, audiences and scales.
One operating instinct.
Four examples of how a brief changes when it meets the real world.
One operating instinct.
The work changes.
The operating instinct doesn't.
Oneworld of Sports
Sport.
Built to move.
Design. Operate. Activate. Scale.