Kotak
It started under lights.
2009
Cricket was the brief.
Making it an occasion was the idea.
Cricket Clash · 2009 · archival creative
The first night. Under lights.
Central Railway Grounds · Mumbai · 2009
Same sport. Different audience.
Cricket moved beyond employees and into business communities.
Kotak IT Fest
One example of the format travelling beyond the original employee brief.
The same sporting language could serve a different audience and purpose.
Then the organisation changed.
ING Vysya Bank merger
A larger footprint.
More people.
More places.
The corporate proposition: presence in every corner.
Walked onto a cricket field.
The proposition became a sporting property people could actually enter.
Kona Kona Kotak
Kotak in every corner
Kona Kona Kricket
→ Cricket connects the dots
The business context came first.
The sporting answer was designed around it.
Kona Kona. Now playing.
Rustom Baug · Mumbai
From proposition to participation.
The property becomes real when people own the field.
The relationship
Didn't just continue.
It spread.
Across businesses. Across teams. Across briefs.
Different parts of Kotak. Different briefs.
So did the sporting response.
Scale became part of the brief.
Cities
- Mumbai
- Pune
- Ahmedabad
- Delhi
- Kolkata
- Chennai
- Hyderabad
- Bengaluru
2009
2025/262009 → 2025/26
From a first tournament to a sporting journey across Kotak.